What did more damage to the brand?

@LukeAlmighty Disney's mismanagement of Star Wars really ought to be studied formally. They fumbled the sequel trilogy so bad that its stink even affects the "good" spin-offs, simply because plot points like the First Order and how they blindside the New Republic are like cancerous black holes that only be avoided for so long.
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@colahpse
You can only so long keep posting "the force is female" before your 80% male audience vanishes.

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