@alyx they may have reused the name but traditionally multicasting in a network sense means instead of a server having a single connection to each client, the routers understand everyone to be a member of a single ongoing session.
so when you go to send a video packet instead of sending ten copies (one for each of ten viewers) you send one copy with a To: field (like e-mail) and the routers fan out the packets to one another. drastically reduces bandwidth requirements (and therefore congestion, energy use...)
it's been a solved problem for decades but ISPs never fielded the tech to use it. it's bogarted behind cable provider backhauls.
although those in conjunction with something like ipfs would probably help