The average audience member WAS a straight man back when Hollywood printed money. Once they started making movies designed to appeal to women, faggots and niggers, they started going bankrupt.
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@caekislove > Assume their average audience member is a straight male

Why would I assume the average person isn't straight?
That's just retarded.

And men being more focused on visuals, leads to a male bias when it comes to visual mediums.
Not to mentione men's concern for legacy is the reason almost all hardcore fans of almost any franchise are men.

It's just an obviously correct assumption.

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