I always thought that the idea of using Incognito Mode was to not leave a trace of what you browse on that session, not necesarily to conceal it to anyone else?
@beardalaxy yeah, like, it's useful to do logins on other computers and not leave trace of what you do in that computer, but the idea of using it to conceal to someone else (the isp, google, etc) what you do with it is just a bad understanding of how it works.
@keisuke yeah, and the browser specifically warns you of that lol.