Interesting: https://penetrate.blogspot.com/2018/01/not-safe-for-brand-nsfb-or-how-reddit.html?m=1

Basically plebbit's trying to increase the site's value by appealing to brands via having all content be inoffensive. This reminds me of the YouTube adpocalypse where that has now resulted in "no swearing or you don't get money for the video". So as usual corperations ruin fun