«Automattic confirmed to TechCrunch that when the migration is complete, every Tumblr user will be able to federate their blog via ActivityPub, just as every WordPress.com user can today.»

Oh no, it's eternal September all over again.
Do people still use Tumblr? I thought it died when the porn was vanished from the platform.
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@hfaust I'm starting to think that social media sites adding ActivityPub support is kind of a way to keep a platform relevant. If a userbase is dwindling then it just leads to even more people leaving the site. Adding federation seems like a last ditch effort because it gives your userbase more people to interact with. So it isn't really surprising that Tumblr is adding federation.

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