Step one: create an amazing product
Step 2: let it grow, because of it's unique features
Step 3: listen to people complaining it is not the 'mainstream shit'
Step 4: Change your product to be like mainstream shit.
Step 5: Wander why everyone is leaving all of a sudden.

If you want twitter with their centralized blocking, why not go to twitter?

@LukeAlmighty Some people earnestly believe twitter is not censorious enough
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@wageslave They have banned me after a single tweet.
They have banned a fucking president for tweeting "go home" to his supporters.
Sorry, I know you know already, but WTF?

@LukeAlmighty @wageslave I got a seven day ban on Twitter for using someone's username, which included the word death. Not death to a particular group, or individual. Just death.
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Game Liberty Mastodon

Mainly gaming/nerd instance for people who value free speech. Everyone is welcome.