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WHAT THE FUCK!!!
That's it. I never asked for this, I don't care about your corporate deals. This is an advertisement in my notification FROM GOOGLE about football match. A topic I coudn't care about less, and haven't shown interest in EVEN ONCE.
@locarnta Because google lacks the data to deduce, that I am a nerdy straight white male...
Now, that is something I seriously don't get about modern AI driven advertising. They are supposed to have enough data and computational power to pin-point what I want, and end up choosing to show me... Football. 
@LukeAlmighty Google: Hey you! Yes you, straight White male! You wanna see some sportsball?
Luke: please fuck off into the sun without return postage.