@LukeAlmighty I knew about ESG, and black-rock, since it was brought up by Ethan Van-Sciver (a ComicsGate guy) a while ago.
Vee, and 4Chan, are wrong on this, in my opinion.
Bob Chapek, CEO of Disney is turning the ship around, pushing the woke away.
There are still some diversity initiatives on the lower levels, but he either doesn't have the time for small fry, or keeps them as lip-service for the ESG rating.
But why is Chapek doing this?
No matter the amount of money pumped into it, there's one massive flaw that will inevitably bring ESG down.
If ESG didn't correlate with profits, it would've stayed forever, some companies would profit, others would lose money, but overall the trend would be a positive one, since all those companies have an advantage over everyone else.
However...
ESG correlates negatively with profits: "get woke go broke".
Which makes it a bubble, and therefore a terrible long-term investment.
Chapek is getting his way because Disney investors are on his side.
Why are they allowing him to do this? What do they know?
Probably the same thing Chapek does: Star Wars is worth more when it isn't woke, than the ESG could ever provide.
What's more, larger companies are not going to provide much in the way of growth for their short-term investors, so larger companies are just insane for chasing the ESG rating while burning down their own long established franchises.
Another example is Procter & Gamble (Owner of Gillette, and many other brands).
Gillette turned around and abandoned their "a best a man can be" woke slogan, and went back to their previous one, after losing market share they won't reclaim any time soon.
They aired an ad featuring a traditionally masculine firefighter as damage control.
You can still go to the "best men can be" page, tucked away in their about section:
https://gillette.com/en-us/about/the-best-men-can-beNo child transsexual shaving video anymore.
And if you scroll to the bottom, it's examples of mentors and such, men volunteering for things no one would disagree with (except feminists).
The ESG is only useful for small/medium companies.
So Marvel COMICS will go woke, and probably stay that way, but Marvel STUDIOS is going to get cock-smacked by management, which Bob Chapek is in the process of doing, by the way.
A bit of a power struggle between Feige and Chapek, but Chapek will win, it's inevitable.
Black Rock (which is footing the bill for most of this shit) has a lot of investment in China, which isn't going to play in their favor.
China's real estate market is looking grim, as large companies are defaulting on massive debts.
It's looking like 2008 style collapse is coming soon.
They can deny reality, but not the consequences of denying reality.