The most dramatic change for me was how memes went from being something mostly innocent and funny, to being political shitfests. Deep down I HATE all the memes that reached widespread use after about 2013-2014. I've got so many good memories about the old rageface memes, but this current crap... I honestly find it hard to acknowledge them as true memes. Call me boomer or whatever, I don't care. That's how I really feel.