Last night's dream: Borderlands but with Doom finishing moves.

And in that spirit, video game related ideas:
a toggle for content warnings for gore, but the game becomes gorier with it enabled.

Need For Speed: Next List
Make it the most repetitive NFS title, and the gimmick is that you keep getting a bunch of lists of rivals, tracks, challenges to defeat.

DLC, but you're directed to manually download it from shady websites, instead of being able to get it through the launcher.

Assassins Creed, but at the end of the game you get an IRL assassination mission to really test your skills.

I'll accept a Hitman version too.

Every time you install a game through a game launcher, there's a 1 in 4 chance Gone Home gets downloaded and installed instead.

Alternative version, there's a 1 in 4 chance the launcher pretends to download the game, but at the end just presents a screen with "Touch Grass" on it.