@thor
Don't know if Microsoft was ever "adorable". Don't remember anyone ever seeing them as anything different than a greedy corporation, and any attempts they did to appeal to the youth was laughed at.

While Microsoft's image is forever linked with the suit wearing serious businessman, Google's image was generally the youthful one.

But, for me at least, Google has transformed from the cool young guy, to a ideologue zealot.
While the mature Microsoft has remained the same greedy corporate man, that is probably more interested in money than ideology. That's how I see it anyway, and it makes me now trust Microsoft more than Google.