Samsung and Google take on Dolby Atmos with a new royalty-free audio format | TechSpot
For years, Dolby Atmos has been the dominant force in 3D audio, known for its immersive surround sound that makes it feel as though sounds are coming...
https://www.techspot.com/news/106197-samsung-google-taking-dolby-atmos-royalty-free-spatial.html
For years, Dolby Atmos has been the dominant force in 3D audio, known for its immersive surround sound that makes it feel as though sounds are coming...
https://www.techspot.com/news/106197-samsung-google-taking-dolby-atmos-royalty-free-spatial.html
Brave AI is really handy sometimes
Looks like big tech is going all in on this. I'm surprised Netflix, Disney, etc. aren't on board with this too. They probably will be soon.
Looks like big tech is going all in on this. I'm surprised Netflix, Disney, etc. aren't on board with this too. They probably will be soon.
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@j
I have my doubts. Google is pushing this for the same reason they made VP9. And as with VP9, it will have the same adoption problems. At the very minimum you probably need Apple on board. And because this is being spearheaded by Samsung and Google, I'm sure you can guess what Apple's position will be.
It would be nice to be proven wrong though, and get a more open standard for these things. But because Dolby is Dolby, its name is synonymous with good audio. Even if the Eclipsa format is better in some way, Atmos will remain the default.
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@berkberkman @j
That's exactly what we'd need: another HDR standard. Aren't there like half a dozen of those already?
@alyx @berkberkman @j