@Dan_Ramos Allegedly, wealthy Arabs are paying Instagram models for taking a dump on them (I don't know who's taking a dump on who, and I'm not looking it up).

It started trending as "Dubai chocolate".
So they released a product with the same name, and pumped insane amounts of money into marketing it.
Completely eclipsed the original search results.

I hate everything about this story, but it was a good play by the Arabs, and I respect that.