FF14 is the last thing they have that turns a profit after a decade of braindead ideas and dogshit games, and once the pooner brigade put their stink on the last expac and started scaring away the even the MMO addicts (a massive accomplishment in it's own right), survival instinct has finally appeared to start kicking in.
Every single time. By the way this is done because the mother 1000% will roll over and crush the piglets otherwise. I have personally seen it happen a lot.