Lacking real scandals, the media have been focused on "the millions Milei spends in croissants at the presidency".
In response, libertarians turned it into yet another trolling vector against journalists by turning croissants into a force of nature coming to destroy the media.
Also, whenever a journo posted an article about it on Twitter, they got ratio'd with stats about all the money the media has received up until December 2023 from the government (Milei ended it upon taking office).
With the state money gone, they are desperate, but enough people are aware now. We owe some of that awareness to Niglon for allowing some speech back on Twitter.