Today I saw a potato chip bag that contained, not stickers, not any playful trinket, nothing related to any current TV show. It contained straight up credit for the local digital payments system "MercadoPago."
I'm baffled. Children are no longer the target of their campaigns, and the result is the most boring adult thing.
Digimon would require a payment in US$, whereas with MP most things would be solved in AR$, and I'm not sure who's paying who in this.