@matrix Why though? Apple keeps alternating its designs (cringe) and if only by chance they will alternate between the binary states of rounded and not rounded.

But I don't think his "cycles" argument holds up if you look e.g. at UIs, but maybe that's too soon.

But I agree woth his general point about design, good design is eternal, only bad design needs constant "innovation".
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Because all those designs of the iPhones are different. The argument he's saying only really applies to fashion.

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