@realcaseyrollins Not a fan of Apple's closed ecosystem at all, but the game development company knew the terms of service--or should have--when they joined the appstore program.
Unless their suit argues that buyers of iPhones and iPads should have a right to install apps outside the appstore and pay through channels of their own choosing, I have no sympathy, because they're just being spoiled children.
I don't think there's a best way to do it, other than breaking into Apple CEO's home and breaking his legs or something.