DEI programmes have always been a fig leaf.

Granted, pretend inclusivity is better than none at all, but don't ever kid yourself with any false hope: they'll turn on a dime as soon as the spreadsheet shows any possibility of financial risk.

Capitalism has no ethics. It's important to always keep this in mind when interacting with for-profit corporations in any capacity.

Capitalism shouldn't have ethics, it should be based on merit. But we don't have real free market capitalism anywhere in the world.

Any type of Inclusivity is always going to exclude people based on bigoted preferences. Inclusivity is a mantra chanted by the weak to impose their own form of othering as if it were a virtue. I wrote about it years ago:

https://battlepenguin.com/philosophy/society/exclusive-inclusivity/

"Merit" in this case is judged subjectivity by each consumer at the point of sale, and incorporates many facets of the product, including ethical implications. If you don't like factory farming, you can pay more for free-range eggs. If you don't like plastic shopping bags you can buy a reusable tote. You can buy from a company that advertises their 100% recycled materials products, or their zero carbon manufacturing.

In this way, Capitalism adopts the ethics of whomever is paying.

What Capitalism doesn't do is force a single ethical framework onto other people; everyone with different beliefs, opinions, and preferences can all coexist in a free market. It is the epitome of true "diversity and inclusion".

While I generally agree with the sentiment, and have lived my life by being careful who I give my money to, you can't really escape the power of advertising and economies of scale. I wrote this a while back about "voting with your dollar":

https://battlepenguin.com/politics/you-cant-vote-with-your-dollar/

@djsumdog
There's also the bit where morals essentially become a luxury product and thus people without resources are economically strong armed into supporting immoral practices
@nicholas