I don't know why people are still bitching about pride month. It's been in decline since last year. Big corporations have stopped changing their logos. Some are still selling LGBT themed products, but they would do that during any special occasion (e.g Christmas, the Olympics, etc), and even that is slowing down.

I don't think it will ever go away completely, but it's slowly disappearing from the mainstream. Best case scenario is that it will only be actively celebrated in "gayborhoods" and only niche companies that cater to LGBT will be profiting off of it.