And then there's this old blogger's concept of "redundancy cushioning" which makes one person's boycott completely null and void thanks to the millions of normalfaggots who will consoom that dogshit and beg for more.
https://introvertchronicle.wordpress.com/definitions-of-terms-used-on-this-site/Redundancy Cushioning– The principle that no one person or group of people can make real changes or have lasting influence over the mass society because no one is a critical component of the society. Every social function is backed up many times over. The social machine can keep running just as before even if someone refuses to cooperate. Since no one is in control, the sum of the arbitrary, emergent aggregate properties of the society are themselves effectively the ruler. See Mindless Tyrant.
Mindless Tyrant– If no one person or group really controls the properties of the society that they live in, then everyone is at the mercy of whatever properties randomly emerge from the social system. In effect, there is a mindless tyrant that rules over their lives. If the mindless tyrant that emerges from mass society says ‘floppy hats are in this autumn.’ Everyone must comply. If they did not comply, they will be crushed/overridden by millions more who do. See Redundancy Cushioning.