They unironically announced Borderlands 4 right, after the movie was shown to be a catastrophic failure...
Literally the worst possible timing .D
@LukeAlmighty They planned everything in front, plans didn't count with movie failure. It'd be expensive to change plans.
@Mac_CZ
And you know that it's not true.
@LukeAlmighty After years it's better if people heard about you (they won't be able to remember the context anyway) than if they didn't heard about you at all.
Bad publicity si better than no publicity.
The alternative here isn't "no marketing" though, it would still be there, just at another time.
@LukeAlmighty They say bad marketing is still better then no marketing.