They unironically announced Borderlands 4 right, after the movie was shown to be a catastrophic failure...
Literally the worst possible timing .D
@LukeAlmighty They planned everything in front, plans didn't count with movie failure. It'd be expensive to change plans.
@Mac_CZ
Changing marketing plans cannot be more expensive, then killing hype though.
@LukeAlmighty They say bad marketing is still better then no marketing.
Bad publicity si better than no publicity.
@LukeAlmighty After years it's better if people heard about you (they won't be able to remember the context anyway) than if they didn't heard about you at all.