I don't normally shill for stuff like this, but I would love to see a push to get *people you know* on fediverse. Don't just shill on twitter to get a fedi account. That doesn't work and it's how you end up with a bunch of garbage posters. If you're in a chat group, just share screenshots of good posts. I convinced two of my friends (who stuck around) to join that way.
The thing to focus on is fun, not "free speech", although not having a bunch of dystopian tranny bots with the ban hammer at the ready is certainly a plus. I think people are realizing that the musk takeover didn't really change anything. As that reality sets in, it's a good time to push for a place where you can actually have fun without paranoia.